<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4e3d9e2f-babd-4d99-9f8f-ffca85b67660/Element-Stars-Black.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4e3d9e2f-babd-4d99-9f8f-ffca85b67660/Element-Stars-Black.svg" width="40px" /> Your homepage is the front door to your brand. You get about 5 seconds to impress your website’s users and let them feel comfortable enough to explore the rest of your online home. It’s very important that you make a great first impression. Your homepage is your most widely visited page on your website, so it’s important that it is clear, engaging, and communicates your main points.

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Hero Banner

This is what people see before they scroll when they get to your homepage. We want to clearly outline how you serve them here. For example, nobody buys a hammer just because they love hammers. They are looking to hang pictures or build something meaningful. Ask yourself, what is the end result people want when considering working with me? Is it achievement, power, or relationship?

On the Template:

Studio Name: Francisca Studios

Tagline: For the lovers who crave intention not imitation.

Header: Photographs That Feel Like Home

Location/Est: Upstate NY · Est. 2018

Services Tag: Weddings & Elopements

Your Turn:

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Studio Name:

Tagline:

Header:

Location/Est:

Services Tag:

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Want more ideas or help on this section? Watch this quick 15 minute video from Showit


The Stakes

This is the emotional anchor of your homepage. It lands right after your hero and answers "why does this matter, really?" Notice this section doesn't talk about packages, deliverables, or years of experience, it talks about what these photographs become over time. You're connecting the dots between "I take your photos" and "this is what you'll have left once the day is gone."

On the Template: