If you’d like to track your analytics, here are a few useful tools that we can implement with your new website.

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Google Analytics:

What it does

Google Analytics shows you how people find your website and what they do once they are there. You can track traffic sources (Google, Instagram, Pinterest, referrals), top pages, time on site, and conversions like form submissions.

How to set it up

1. Go to https://analytics.google.com and sign in with the Google account you want to own the data.
2. Click Admin (gear icon).
3. Create Account (if needed).
4. Create Property:
   • Property name: Your business name
   • Reporting time zone: your time zone
   • Currency: your currency
5. Under Data Streams, choose Web.
6. Enter your website URL and stream name, then create the stream.
7. You will see a Measurement ID that looks like: G-XXXXXXXXXX.
8. In the “Google tag” section, click “View tag instructions” to see install options.

What you need

Your GA4 Measurement ID (G-XXXXXXXXXX)

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How to add into Showit

1. Open Site Settings (in the top left)
2. Navigate down to “Integrations”
3. Paste Mesurement ID in the “Google Analytics” tab

Want more help? Click here →

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Google Search Console:

What it does

Google Search Console shows how your website performs in Google Search. It tells you what keywords you show up for, how many people click, which pages are indexed, and it alerts you to SEO issues Google finds.

How to set it up

1. Go to https://search.google.com/search-console and sign in.
2. Click “Add property.”
3. Choose one of these property types:
   • Domain (best overall, includes all versions of your site)
   • URL prefix (easier setup, but limited to the exact URL format)
4. Follow the verification steps. The most common verification methods are:
   • DNS record (Domain property)
   • HTML tag meta verification (URL prefix property)

What you need

Please choose the “HTML tag” verification method and send me:

• The meta tag line that Google gives you (it will look like a chunk of code with content="...")

Example format:

• <meta name="google-site-verification" content="YOURCODEHERE" />

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Alternative options:

• If you use the DNS method, you need to confirm once the DNS record is added and verified.
• If you choose the HTML file upload method, you will need the verification file Google provides.

Extra helpful (optional but great):

• After Search Console is verified, submit your sitemap.

How to add into Showit

1. On your homepage, over in the page settings (on the right) click on “Advanced Settings”
2. Click on “Custom Head HTML”
3. Paste in the tag
4. Publish your site
5. Click verify from Google Search Console

Want more help? Click Here →

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HotJar:

What it does

Hotjar helps you see how people actually use your site through heatmaps and session recordings. It shows where they click, where they stop scrolling, and where they get stuck. This is incredibly helpful for improving user experience and boosting inquiries.

How to set it up

1. Go to https://www.hotjar.com and create an account.
2. Add a new Site.
3. Enter your website URL and complete the setup steps.
4. Hotjar will generate a tracking code for your site.
5. Make sure the site status shows it is ready to track once installed.

What to send me

Your Hotjar Site ID (if shown)

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The full Hotjar tracking code snippet (copy and paste it exactly)

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Tip: If Hotjar asks about installation options, choose the standard tracking code. I will handle placing it on the site.

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